Design
We write the venture's DNA — the business model, the intelligence, the go-to-market — as one system.
Capital is abundant. Agents are commodities. We invest in the scarce input — the leaders — and hand each one a validated AI-native company built to grow on its own.
Companies used to be built — assembled from headcount, software and hope. The next generation won't be assembled. They'll be born.
The film carries a score and no speech. All of its language is on-screen titles, in this order:
“SELF-MADE.” — “For a century, it described a founder.” — “Now it describes the company.” — “Spikes fade. Roots compound.” — “BORN, NOT BUILT.” — “The first venture studio for Artificial Business Life.” — “Engineered in Switzerland — livingscaleup.com”
Visually: a black stone disc on a pale timber wall fractures; a white blossom opens through the crack; root filaments spread across the wall and out through a window onto the Lavaux terraces above Lake Geneva.
We write the venture's DNA — the business model, the intelligence, the go-to-market — as one system.
We test hard before we build, so a venture meets the market already proven — not hoping to be.
It's born operational, with an elite CEO in command from day one.
Founder-first ownership, engineered to compound — and to reach Series A.
Only the ideas that survive real scrutiny ever ship. A venture reaches the market already proven.
Every venture is born with an intelligent operating core — the company works from the first day, not the hundredth hire.
Built to compound: founder-first equity, engineered to reach Series A and keep growing.
An AI chief-of-staff for the leaders of small trade businesses — the electricians, plumbers and builders who run the real economy. It briefs, organises and watches the numbers, so the leader can lead.
More on venturesDesigned and proven inside Living Scale Up, then brought to market — the first proof that the studio works.
Born in the Lavaux terraces above Lake Geneva, minutes from EPFL — where patient craft meets frontier science. AI-native, human-led, Swiss-made — built for global scale.
Run a company born intelligent — real ownership, proof before you commit your career.
Apply to lead →A disciplined machine, not a vision deck — engineered outcomes, EU-compliant by design.
Start a conversation →Co-create the venture your industry is missing — with Swiss sovereignty built in.
Design a venture →Practice the frontier — craft, agency, and equity in what you build.
Join the bench →Living Scale Up (legal entity Living Scale Up Sàrl) is the Living Venture Studio, a Swiss AI venture studio based in Lavaux, Vaud, Switzerland. It designs AI-native companies (living companies), proves them before launch against simulated customer cohorts running to thousands of simulated customers, pairs them with elite CEOs, and scales them. Its first venture is BuddyLeader.
A living venture studio is a venture studio that builds living companies: AI-native ventures with an agentic core that runs operations, a data flywheel that learns, and an elite human CEO who sets direction. Where incubators host startups and accelerators speed them up, a living venture studio brings companies to life. Living Scale Up defines and operates this category.
Living Scale Up is the venture studio; BuddyLeader is its first venture (Venture 01). Living Scale Up Sàrl owns 100% of BuddyLeader's IP. BuddyLeader is led by its own founder and CEO, Jonas Cosendai; Living Scale Up is led by Fabien Lopez.
No. BuddyLeader, the Service-as-a-Software AI team for Swiss owner-craftsmen built by Living Scale Up, is not the same as, and is unaffiliated with, buddy.works (the CI/CD and DevOps platform) or any other software using the names Buddy, Buddy Leader or Leader.
Living Scale Up is based in Lavaux, in the canton of Vaud, Switzerland, minutes from EPFL and inside the Alpine deep-tech cluster anchored by ETH Zurich and EPFL.